Wednesday, August 25, 2010

Rumor Time: Apple TV/ iTV 99-cent Rentals coming to iTunes Store

Image originally posted on www.slipperybrick.com

It's almost September, which can only mean one thing: Apple Event - Apple Rumors! It's always a fun time around an Apple Event, the rumor mill is churning double time and this year's "Music/iPod" keynote does not disappoint.

Already we've heard plenty of rumors regarding a new iPod Touch featuring a Retina Display and front facing camera, which of course means Facetime that doesn't require an iPhone. We're also hearing about a new 7-inch iPad, but I wouldn't hold my breath on this one.

The other seemingly yearly ritual is of a much needed update to the Apple TV line. First Engadget reported that the new Apple TV will not feature 1080i or 1080p playback but will offer apps similar to those found on the iPhone/iPod Touch. They also announced a rebranding of the device to iTV. It's been years since there's been any significant update to the Apple TV line, so we're hoping that this is true.

The biggest, understated, rumor of the year is the reported deal to bring 99 cent 48-hour rentals to the iTunes Store. This would be the biggest innovation to how we consume television (at least here in the US). According to Bloomberg, Apple is in advanced talks with several media outlets on getting this deal done in time for their September Keynote (Bloomberg is also saying it'll take place on Sept. 7th).

Just to get an idea of just what kind of impact this could have on cable companies; if you watched 3 shows Monday - Friday at 99 cents each you're monthly viewing would run just under $60 ($59.40 per month). UNDER $60! I wish my current cable bill was even $100 per month. Here's to hope.

Bloomberg via TUAW

UPDATE: Gizmodo.com reports that the Music Apple Keynote will be held September 1st in San Francisco. That was fast.


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