Friday, October 8, 2010

Keeping Secrets - But Not Really

It's always funny to see how people react to "secret meetings" of the most powerful companies in tech. Whenever a company like Apple keeps a secret, the press is immediately given a "we do not comment on rumors or speculation" and almost out of thin air, boom, an iPad (which was probably the best and worst kept secret in the tech world to date).

But what happens when other companies try to run a play out the Apple playbook? Well apparently that means a nearly 500-word piece in the New York Times' Bits Blog. In all seriousness this is probably a non-story about two CEO's meeting and trying to get some kind of strategy going for future releases or updates. We wish the best to both Adobe and Microsoft; and pretend like we didn't see Ballmer meet with Shantanu Narayen.


UPDATE: Looks like Ballmer couldn't keep his mouth shut.

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