Back to the Mac - Iron Lion Zion

Back to the Mac semi-live blog. Check back for updates.

1:07 EDT Tim Cook talking about the Mac- 18 straight quarters of growth outpacing the industry. 600,000 devs., with 30,000 new devs per month. Return of Autodesk's AutoCAD.

1:08 Talking retail. Expansion overseas: Paris 2nd store. Shanghai and Beijing stores.

1:08 Back to Steve

1:10 iLife '11 - Whip your apps back and forth

1:10 iPhoto - full screen modes. Facebook enhancements. Emailing. New slideshows. New photobooks and now cards. Phil Schiller demoing.

1:12 iPhoto fullscreen goodness. Map + photo location info looks good full screen

1:13 That chick looked like Grace Park

1:14 Photo albums look iPad-esque

1:15 Reflections galore in slideshows...

1:17 Emailing photos looks a bit gimmicky. Like really annoying HTML heavy emails. For what its worth you never actually leave iPhoto.

1:18 Facebook integration. Social networking related info displayed. Pretty cool if you're into that sort of thing.

1:20 Photobook editing looks cool though I don't think I'd ever use it.

1:22 Letterpress cards... How do they work? They show us. Gimmicky but noice.

1:24 Now... iMovie

1:25 New features: improved audio editing, people finder, and movie trailer creation, among others

1:27 iMovie demo. Admittedly I'm not interested though others might be.

1:28 Ken Burns effect. Drink one shot.

1:30 Trailers seems kind of cheesy. I can see the Youtube videos now.

1:31 London Symphony Orchestra provided the scores at Abbey Road Studios. Now we know where those $50 billion reserves go to

1:34 Making tea. Not the keynote. Me. In meatspace.

1:35 Movie trailer. Too. Campy.

1:36 Oh hello. The Grace Park look-alike again. Though less Grace Park-like

1:38 I have never so looked forward to a Garage Band demo.

1:41 Group matching feature.

1:44 Guitar lessons. Piano lessons. Most interesting bits for me so far.

1:45 Uses sessions recorded in Vienna. Fuckin' Vienna.

1:48 Jony Ive is sexy. iLife free with new Macs, $50 to upgrade.

1:49 Facetime for Mac. "More Facetime than the iPhone 4"

1:51 Landscape mode ownage.

1:52 Beta release today!

1:53 Iron Lion Zion!

1:55 Back to the Mac. Mac to iOs back to Mac. Compelling.

1:56 Multitouch.. not the way we think it works. Touch surfaces want to be horizontal.

1:58 Mac App Store. One-click downloads. Free and paid apps. Automatic installation and updates. License for all your personal Macs. Mixed feelings.

1:59 App homescreens.

2:00 Unify Expose, Spaces, Dashboard etc into Mission Control.

2:01 Lion demo time

2:03 "..death of boxed software" - Ryan Block. Whoa. big tings

2:04 LaunchPad is very iPad-esque way to manage your apps.

2:06 Mission control - expose, full screen apps, dashboard, dock. Click gets you ANYWHERE

2:09 Lion set for Summer '11 release.

2:10 App Store to open in 90 days. App submissions starting in November. Get on it devs.

2:12 "One more thing" is being thrown around to easily these days

2:13 "What would happen if a Macbook and an iPad hooked up?" The New Macbook Air.

2:14 Unibody 0.68"-0.11" 2.9lbs Full size keyboard and trackpad. 13.3" Display. 1440x900

2:16 No optical drive nor hard drive. Solid state storage.

2:17 Wireless web = 7 hours. Standby = 30 hours.

2:19 Also an 11.6" model weighing in at 2.3 lbs

2:20 $999 starting price - 11.6" 1.4GHz 64 GB

2:23 Ad for Macbook Air. Now design video.

2:29 It's over. Thanks for those that read this.