It's more than just some bloggers

In the summer of 2007 when the iPhone was released; there was no wrong that could be done by Apple and by virtue of association, neither could AT&T. Like most marriages that were based on lust, the honeymoon was quickly over.

Although Apple's halo effect brought a steady stream of new subscribers to AT&T, AT&T was unable to quench their new users' thirst for more and more data.

AT&T's perceived inability to provide adequate service to their most prized subscribers was directly and unapologetically by Fake Steve Jobs aka Dan Lyons. This lead to the satire laden "Operation Chokehold" which FSJ asked his readers to bombard AT&T's network with bandwidth hungry apps this past Friday.

No word out on how many people participated but the damage has been done to AT&T and (again) by 'virtue' of association - Apple. When Saturday Night Live mocks your service (AT&T) and highly visible product (Apple); you have a huge PR problem on your hands.

The truth is both companies can't come out of this as heros together. One will have to be the villain in order for the other to come out and salvage their image. AT&T blames iPhone users for irresponsible usage; Apple has been mum on the subject. The honeymoon is over but this marriage was doomed from the start.

Full disclosure: I'm heavily biased towards Apple products. I hated iPhone on AT&T but understood why it happened; AT&T was the only carrier that allowed Apple full control over the handset they were creating. Well now the phone's out in the wild, people can no longer live without it, and AT&T wants to punish users instead of upgrading their gimped network. It's time Apple and AT&T parted ways. People care about the iPhone but would go to ANY carrier that carried it.

What Operation Chokehold, SNL, Gizmodo, FSJ, and every other blog has been trying to say is: people want choice in the carrier that provides the best user experience and they'd like to use whatever phone they want. How's about you take control of your own destiny Apple and part ways and give the people what they want. Bokay?